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- Title
Yahoo Raises Online Ad Ante with Purchase of Right Media.
- Authors
Christopher, L. Carol
- Abstract
The article reports on the announcement of Yahoo! Inc. on April 30, 2007 that it has entered into a definitive agreement to purchase the remaining 80% of privately held Right Media Inc. for $680 million in New York. It has been known that Yahoo! had bought 20% of the company in October 2006 for $40 million. Susan Decker, head of the advertiser and publisher group and chief financial officer (CFO) of Yahoo!, states that Right Media is the largest online publisher and one of the leading advertisement networks on the Web and it is in the strong financial interest to ensure a widely adopted, neutral, frictionless exchange that enables publishers and advertisers to benefit from various best solutions rather than having to accept a single solution from one of the larger players.
- Subjects
NEW York (State); YAHOO! Inc.; RIGHT Media Inc.; MERGERS &; acquisitions; INTERNET advertising; DECKER, Susan; EXECUTIVES; ADVERTISERS; INTERNET industry
- Publication
Seybold Report: Analyzing Publishing Technologies, 2007, Vol 7, Issue 10, p2
- ISSN
1533-9211
- Publication type
Article