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- Title
EFEKT AUREOLI I BADANIE CZYNNIKÓW SUKCESU ORGANIZACJI.
- Authors
Krzakiewicz, Kazimierz
- Abstract
Our perception of business is biased and subject to illusion, with the so-called halo effect being the illusion that is most widely spread. There are a few forms of the halo effect. The inclination to assess individual features on the basis of a general perception is one of them. It is difficult for most people to independently evaluate individual features of an object, and consequently the object is evaluated as a whole. The mind creates and sustains a holistic and internally coherent picture of reality, and thus limits cognitive dissonance. The halo effect is not the only illusion that distorts our perception of business. However, it is the basic illusion. It is the "bottleneck" of the evaluation of reality, which is often accompanied by other cognitive errors, limiting the quality of the data obtained as well as the clarity of observation of factors that affect the results of companies and the effectiveness of their operation.
- Subjects
HALO effect (Psychology); BRAND choice; ORGANIZATIONAL effectiveness; BUSINESS success; CORPORATE culture
- Publication
Research Papers of the Wroclaw University of Economics / Prace Naukowe Uniwersytetu Ekonomicznego we Wroclawiu, 2014, Issue 359, p159
- ISSN
1899-3192
- Publication type
Article
- DOI
10.15611/pn.2014.359.15