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- Title
Strategic Dimensions of Altruistic Organizations: Insights and lessons from two initiatives-SKDRDP and Asha Kirana.
- Authors
Suresh, M. R.
- Abstract
Management thought, in general, has concentrated on profit maximization by business enterprises. Focus was largely on approaches to efficiently exploit natural resources for conversion into products for subsequent marketing. Aspects of social responsibility were considered irrelevant as they were perceived to be in the domain of the government. In some countries though public sector enterprises were set up, for bringing in social objectives in business, they were just a change in ownership form. At the same time new challenges such as climate change, negative impacts of globalization on the society have emerged. These have to be responded to appropriately. Socially responsible businesses have to be designed. In community based societies such as India strategies pursued by organizations have to be different. Altruistic organizations in various forms have emerged in the country providing very useful services to stakeholders. These organizations have the dominant logic of altruism in their conceptualization. The organizations are mission oriented and have to be studied from a strategic perspective to design socially responsible businesses and to enable development of a new approach to management that is relevant in the social context. This paper examines two successful altruistic organizations, Shrikshetra Dharmasthala Rural Development Project (SKDRDP), and Asha Kirana. Strategic dimensions of altruistic organizations have been examined. Insights and lessons have been derived are relevant for both mainstream business organizations and other altruistic organizations.
- Subjects
STRATEGIC planning; ALTRUISM; STRATEGIC thinking in business; CORPORATE culture; LEADERSHIP
- Publication
3D: IBA Journal of Management & Leadership, 2019, Vol 10, Issue 2, p59
- ISSN
2230-7524
- Publication type
Article