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- Title
Local vs. Foreign Television Drama: Niche Analysis of a South Korean Audience's Use of Korean, American and Japanese Dramas.
- Authors
Byeng-Hee Chang; Hyoungkoo Khang; Irkwon Jeong; Jin-Young Chung; Sang-Hyun Nam
- Abstract
The present study explored the reception and consumption processes of a Korean audience's viewing of local and international television dramas. Findings indicated that the influential factors on the level of viewing in regards to Korean, American, and Japanese TV dramas among Korean viewers differed. In particular, a significant difference was found in terms of perceived drama characteristics. Applying niche theory, the present study also examined the audience's motivation for watching these television dramas. Results demonstrated that Korean TV dramas possessed the broadest niche breadth and were the most competitive. In a comparison of the perceived characteristics of TV dramas, American drama earned competitive superiority for most characteristics. The implications from the results were discussed in terms of cultural discount and proximity.
- Subjects
FOREIGN television programs; TELEVISION dramas; TELEVISION programs; JAPANESE drama; AMERICAN drama
- Publication
International Journal of Contents, 2013, Vol 9, Issue 4, p52
- ISSN
1738-6764
- Publication type
Article
- DOI
10.5392/IJoC.2013.9.4.052