We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Improving the display of correspondence analysis using moon plots.
- Authors
Bock, Tim
- Abstract
Standard correspondence analysis plots are readily misinterpreted by research users. This paper presents a new plot, called the moon plot, which is less susceptible to misinterpretation. Row points are plotted in the traditional way. Column points are plotted equidistant from the origin, with their directions from the origin as in traditional correspondence analysis plots, and the information traditionally communicated by the distance of the points to the origin instead communicated by the size of the fonts of the labels.
- Subjects
CORRESPONDENCE analysis (Statistics); MULTIVARIATE analysis; GRAPHIC methods in statistics; STATISTICAL research; MATHEMATICAL statistics; POINT mappings (Mathematics)
- Publication
International Journal of Market Research, 2011, Vol 53, Issue 3, p307
- ISSN
1470-7853
- Publication type
Article
- DOI
10.2501/IJMR-53-3-307-326