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- Title
Fiction tie-ins and narrative intelligibility 1911-18.
- Authors
Singer, Ben
- Abstract
The article focuses on the importance of fiction tie-ins and narrative intelligibility in the film industry of the U.S. Tie-ins provide scholars with better traces of lost films and relate great deals on the plot and themes of movies. Films have received novel publicity as tie-ins appeared in major newspapers and popular magazines. Fiction tie-ins are not considered as a simple innovative mode of publicity used by film makers and spectators in comprehensing narrative stories. It is also the first major example of mega-publicity strategy that will characterize the Hollywood system.
- Subjects
UNITED States; TIE-ins (Marketing); NARRATION; MOTION picture industry; FILMMAKING; CINEMATOGRAPHY; PERIODICALS; FILMMAKERS; PUBLICITY
- Publication
Film History, 1993, Vol 5, Issue 4, p489
- ISSN
0892-2160
- Publication type
Article