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- Title
Shaping the news: media advisers under the Howard and Rudd governments.
- Authors
McKnight, David
- Abstract
Both the last government of John Howard (2004-2007) and the first Rudd Government (2007-2010) attempted to set a daily news agenda through a series of practices co-ordinated by media advisers within the Prime Minister's Office (PMO). These practices - which include the calculated timing of news releases, co-operation with selected journalists, the use of "exclusives" to shape the news and the employment of polling and focus groups to shape messages - are sometimes controversial. This article explores news management and spin in their own terms, as practices in political conflict. It does so using interviews with 28 media advisers who worked for ministers in the last Howard and first Rudd governments (2004-2010). It aims to establish a picture of the normal functioning of media advice as part of the shaping of news and the daily political processes of governments.
- Subjects
HOWARD, John, 1939-; AUSTRALIAN politics &; government; CITIZEN journalism; LABOR-management committees; INDUSTRIAL relations; BUSINESS communication; POLITICAL attitudes
- Publication
Australian Journalism Review, 2015, Vol 37, Issue 1, p21
- ISSN
0810-2686
- Publication type
Article