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- Title
Competitor Analysis Practices of US Companies: An Empirical Investigation.
- Authors
Subramanian, Ram; IsHak, Samir T.
- Abstract
Questionnaire responses from 85 firms from BusinessWeek's America's 1000 Most Valuable Companies were used to describe the current practices in competitor analysis and to test a hypothesis relating performance to competitor analysis phase. Results indicated that 24 percent of the sample firms exhibited advanced competitor analysis systems. The study also found support for a relationship between profitability (as measured by Return on Assets) and advanced competitor analysis systems.
- Subjects
UNITED States; COMPETITION; BUSINESS enterprises; BUSINESS; PERFORMANCE; COMMERCE
- Publication
Management International Review (MIR), 1998, Vol 38, Issue 1, p7
- ISSN
0938-8249
- Publication type
Article