Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleQuand le stylo résiste au clavier.AuthorsMichel, Géraldine; le Le Nagard, EmmanuelPublicationDécisions Marketing, 2018, Issue 90, p5ISSN0779-7389Publication typeArticleDOI10.7193/DM.090.05.13