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- Title
Les motivations à voyager des retraités: l'influence du vieillissement étudiée via la théorie de la gérotranscendance.
- Authors
Moal-Ulvoas, Gaëlle
- Abstract
This research explores the travel motivations of retired adults. The influence of aging is investigated through the impact of the spiritual dimension of the older traveler characterized by his gerotranscendence. The results of 17 depth interviews with retired adults followed by a quantitative survey of 645 respondents lead to the identification of the travel motivations of retired French adults and demonstrate the influence of gerotranscendence. Recommendations are made to help professionals reach this specific segment and answer its needs.
- Publication
Décisions Marketing, 2014, Issue 76, p29
- ISSN
0779-7389
- Publication type
Article
- DOI
10.7193/DM.076.29.45