We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
COMPRENDRE LES FREINS À LA CONSOMMATION DE SPECTACLES VIVANTS À TRAVERS LA CONCEPTION INDIVIDUELLE DE L'ART.
- Authors
GALLEN, CÉLINE; BOUDER-PAILLER, DANIELLE
- Abstract
The objective of our research consists in examining how art is conceived by individuals, in order to identify barriers to performing arts attendance. The analysis of sixty-eight interviews with non-consumers of performing arts reveals two conceptions of art : one being both individual and emotional which is connected to the fine arts and music ; the other being collective and cognitive, associated with performing arts. Those cognitive dissonances impact on dimensions of perceived value of experience and could explain barriers to consumption. Strategies towards cultural industry management are then discussed in order to make appropriation easier and to improve consumers' experience.
- Subjects
PERFORMING arts audiences; COGNITIVE dissonance; CULTURAL identity; CONSUMERS; MUSICAL performance
- Publication
Décisions Marketing, 2010, Issue 58, p37
- ISSN
0779-7389
- Publication type
Article
- DOI
10.7193/dm.058.37.48