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- Title
PROCESSUS D'INNOVATION, RÉSEAUX ET USAGES D'INTERNET : Les éléments de la croissance du marché de la PME?
- Authors
Amabile, Serge
- Abstract
In the current context, one possibility for companies to extend their markets is innovation. If the relationship innovation-market growth is universally accepted, the emergence of Internet technologies has contributed to its evolution. These technologies help to improve the competitiveness of SMEs compared to large companies. In particular they allow the SMEs to join inter-firm electronic networks. This article explains why for SMEs, participation in these networks becomes an important support in innovation processes and business intelligence thus extending their market share. It is based on a European inter-regional survey carried out in 2004.
- Subjects
TECHNOLOGICAL innovations; INTERNET &; economics; INTERNETWORKING; MAGNETIC energy storage; BUSINESS intelligence; MARKET share; SURVEYS
- Publication
Décisions Marketing, 2007, Issue 48, p75
- ISSN
0779-7389
- Publication type
Article
- DOI
10.7193/dm.048.75.86