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- Title
Societal Development and Family Purchasing Roles: A Cross-National Study.
- Authors
Green, Robert T.; Leonardi, Jean-Paul; Chandon, Jean-Louis; Cunningham, Isabella C. M.; Verhage, Bronis; Strazzieri, Alain
- Abstract
To date, there have been relatively few attempts to integrate the cultural dimension into knowledge of consumer behavior. This paper focuses on the cross-cultural dimension of family purchasing roles. We discuss a theory developed by Rodman (1972) that attempts to place the findings of marital power studies in cultural context; introduce an analytical technique called correspondence analysis that can be used to analyze family decision-making data collected across cultures; and present the results of a five-nation family decision-making study to illustrate how Rodman's theory and correspondence analysis can be employed in cross-cultural research.
- Subjects
CONSUMER culture; CULTURAL values; SOCIAL aspects of decision making; MARRIED people &; psychology; PURCHASING -- Social aspects; CONSUMER behavior -- Social aspects; SOCIAL influence; CROSS-cultural differences; SOCIOCULTURAL factors; ECONOMICS
- Publication
Journal of Consumer Research, 1983, Vol 9, Issue 4, p436
- ISSN
0093-5301
- Publication type
Article
- DOI
10.1086/208937