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- Title
The Strict Maze of Media Tie-In Novels.
- Authors
Clarke, M. J.
- Abstract
This article examines the production of media tie-in novelizations in the context of contemporary network television and their attempts to expand content outside of the confines of traditional programming. Following a production of culture approach, the article combines interviews with tie-in authors with textual analysis of the texts they produce. Through a thorough examination of the drafting of a series of novels based on the American Broadcasting Company's series, Alias, I will suggest the ways in which the ambivalence towards networked creative labor, who are both connected and disconnected from the decision-makers of the on-air series, results in distinct series of work practices and textual strategies among freelance creatives and their intermediate supervisors.
- Subjects
TIE-ins (Marketing); TIE-in novels; CONTENT analysis; AMERICAN Broadcasting Co.; ALIAS (TV program); AMBIVALENCE; TELEVISION series
- Publication
Communication, Culture & Critique, 2009, Vol 2, Issue 4, p434
- ISSN
1753-9129
- Publication type
Article
- DOI
10.1111/j.1753-9137.2009.01047.x