Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleQualitative Research Methods in Public Relations and Marketing Communications.AuthorsBurton, JamieAbstractThe article reviews the book "Qualitative Research Methods in Public Relations and Marketing Communications," by Christine Daymon and Immy Holloway.SubjectsQUALITATIVE Research Methods in Public Relations &; Marketing Communications (Book); HOLLOWAY, Immy; SAYMON, Christine; QUALITATIVE research; NONFICTIONPublicationQualitative Research, 2005, Vol 5, Issue 1, p139ISSN1468-7941Publication typeBook ReviewDOI10.1177/146879410500500110