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- Title
МЕДИУМИТЕ И ПОЛИТИКАТА – ПРИЈАТЕЛИ СО НАГЛАСЕН АНТАГОНИЗАМ.
- Authors
SRBINOVSKA-DONCHEVSKI, Aleksandra; ASHTALKOSKA-BALOSKA, Tatijana
- Abstract
Never before has this world been so complicated, heterogonous, contradictory, interdependent and dynamic. None of the world problems or projects can be perceived only through one lance, through one contradiction, nor by preferring one principle or interest. We live in a time when the public, caught within and carried by the flow of daily information, "does not have the time nor the means to perform a retrospective control", and all that increases the power of the mass media. People's reactions show that the media is more than a tool. They can violate our personal space, they can attune our character, be our partners, fool the external stereotypes, and they can cause emotional reactions, they can influence our memories and change our perception of what is "natural". The mass media has a central place in the communication process, which is complex. As a process, it leads to the secrets of the living world which surrounds us. With the help of the mass media, messages are sent to the public. Later, the public forms an opinion on political events, especially those public happenings that are closely connected with the decision -- making processes which are an inevitable part of the social currents. The impact that mass media has over the world of communication as well as its crucial importance in presenting political events, is one of the most serious problems which is of public interest. This problem seems to keep the question of the role of state (public governance) and the society (the sphere of organizing people) open.
- Publication
Vizione, 2015, Vol 24, p27
- ISSN
1409-8962
- Publication type
Article