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- Title
AUTORÍA PROMOCIONAL EN LA FICCIÓN TELEVISIVA: EL CASO ESPAÑOL DE MOVISTAR.
- Authors
Higueras-Ruiz, María-José; Cascajosa-Virino, Concepción
- Abstract
The goal of this paper is to analyze promotional authorship in the original fiction series produced by Movistar +. Taking as a reference the contributions made in the study of authorship in audiovisual media, this research proposes to address a gap in the academic literature by examining authorship beyond the production process and as part of the promotional process of the series (Hadas, 2020), including paratextual elements (such as trailers and posters) and launch events. In the case of the pay-TV platform Movistar+, the application of promotional authorship can be related, within a global process of legitimization of fiction series, to the building of a brand associated with the prestige of the film medium. The research is based on the analysis of a corpus of 39 original fiction series premiering on Movistar+ between 2017 and 2023
- Subjects
SPAIN; AUTHORSHIP in literature; FICTION writing; MANUFACTURING processes; AUTHORSHIP; PRESTIGE; FILM festivals
- Publication
Index.Comunicación, 2024, Vol 14, Issue 2, p215
- ISSN
2444-3239
- Publication type
Article
- DOI
10.62008/ixc/14/02Autori