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- Title
A unified strategy for forecasting of a new product.
- Authors
Pandey, Prateek; Kumar, Shishir; Shrivastava, Sandeep
- Abstract
In the field of new-product forecasting, forecasting by analogy is a well-known technique. In this paper, on the basis of a review of relevant literature, nine desirable characteristics for an analogy-based new-product forecasting technique are purported. Also, a methodology that addresses the purported desirable characteristics for new-product forecasting is proposed. The methodology is demonstrated by considering a total of eleven different items that include consumer durables and information and communication technology (ICT) products and services in India. The proposed methodology offers a unified platform for building an information system that typically involves men and machine.
- Subjects
NEW product development; INFORMATION &; communication technologies; TELEMATICS; INFORMATION storage &; retrieval systems; MARKETING strategy; STRATEGIC planning &; economics; ECONOMICS
- Publication
Decision (0304-0941), 2014, Vol 41, Issue 4, p411
- ISSN
0304-0941
- Publication type
Article
- DOI
10.1007/s40622-014-0065-x