We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
POLITICAL PUBLIC RELATIONS: ORIGINS, CHALLENGES AND APPLICATIONS.
- Authors
Gonçalves, Gisela
- Abstract
When compared to corporate public relations, political public relations are still a new field of study, which nonetheless has a great development potential. This article presents a reflection on public relations in the political sphere, by studying its conceptual grassroots and the challenges imposed on its practice by the new media. This article, which is framed by the theory of the relationship management and by the ideal of symmetrical and dialogic communication, presents possible paths for applied research in the field of political public relations.
- Subjects
GOVERNMENT publicity; POLITICAL communication
- Publication
Comunicação e Sociedade, 2014, Vol 26, p334
- ISSN
1645-2089
- Publication type
Abstract
- DOI
10.17231/comsoc.26(2014).2028