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- Title
Nokia's Comeback — Is it Revival of an Iconic Brand?
- Authors
Zaidi, Neha; Tyagi, Pallavi; Singh, Animesh
- Abstract
The case highlights how once a market leader went from glory to decline because of its averseness to change in the dynamic competitive environment. It also emphasises the importance of innovation, flexibility and constant upgradation for sustainability. It talks about constant improvement upon one's core competencies. The case restates the ideas and theories of Dr. C.K. Prahalad and Gary Hamel that core competencies are not permanent and stagnant, and they need to be acquired, refined, developed and evolved to sustain the competitive advantage. The case further highlights the dynamic nature of the market, and how various forces both internal (to the organisation) and external may overthrow the throne of seemingly big players and how the small players can give them a run for the share. The case can be analyzed through various strategic management frameworks such as PESTEL analysis, TOWS analysis and Porter's Five Forces Model.
- Subjects
NOKIA Corp.; CORE competencies; STRATEGIC planning; MARKET leaders; IDEA (Philosophy); COMPETITIVE advantage in business
- Publication
Asian Case Research Journal, 2019, Vol 23, Issue 2, p415
- ISSN
0218-9275
- Publication type
Article
- DOI
10.1142/S0218927519500172