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- Title
SONOMA WINE COMPANY: ABSOLUTE OR INTENSITY TARGET FOR GHG EMISSIONS?
- Authors
Osland, Asbjorn
- Abstract
In doubling its capacity, the Sonoma Wine Company (SWC) successfully reduced its energy consumption and made more efficient use of water. In the process it adopted an absolute target for greenhouse gas (GHG) emissions, i.e., "Sonoma Wine Company pledges to reduce total U.S. GHG emissions by 15 percent from 2005 to 2010" (retrieved on April 15, 2009 from http://www.epa.gov/stateply/partners/partners/sonomawinecompany.html ). As a member of the Environmental Protection Agency's Climate Leaders program, it could have opted for an intensity target (i.e., reduced GHG emissions per unit of manufacturing target, in this situation measured in fewer GHG emissions/case of wine from time 1 to time 2), which would have allowed it to increase the overall GHG emissions due to growth (i.e., an absolute increase). The absolute target was difficult to achieve due to SWC's capacity growth whereas the intensity target would have been readily achieved. Natasha Granoff, SWC's Director of Business Development and in charge of sustainability at SWC, wondered if an absolute target was the appropriate decision? What were the risks associated with failure to meet the absolute target?
- Subjects
SONOMA Wine Co.; WINE making -- Environmental aspects; BUSINESS enterprises &; the environment; ENERGY consumption; GREENHOUSE gases; GREENHOUSE gas mitigation; EMISSIONS trading; ENERGY management; ENERGY policy
- Publication
Journal of Critical Incidents, 2009, Vol 2, p132
- ISSN
1943-1872
- Publication type
Article