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- Title
The Differential Effects of Direct Address on Parasocial Experience and Identification: Empirical Evidence for Conceptual Difference.
- Authors
Cohen, Jonathan; Oliver, Mary Beth; Bilandzic, Helena
- Abstract
Whereas parasocial experience is conceptualized as imagined interaction identification is defined as the merging of one's identity with a character's. Thus, having a character face the camera and directly address viewers should increase the sense of parasocial experience but not affect the intensity of identification. An experiment compared the levels of parasocial experience and identification among viewers of clips from the show House of Cards that included or omitted direct address tested this prediction. Results provide support for the previously theorized conceptualdistinction between parasocial experience and identification.
- Subjects
PARASOCIAL relationships; IDENTIFICATION (Psychology); INTERPERSONAL relations; CONSUMER psychology; HOUSE of Cards (TV program : United States); RECOGNITION (Psychology)
- Publication
Communication Research Reports, 2019, Vol 36, Issue 1, p78
- ISSN
0882-4096
- Publication type
Article
- DOI
10.1080/08824096.2018.1530977