We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Activating stereotypes through sports media: effects of racialized athlete portrayals on subsequent social judgments.
- Authors
Ash, Erin; Cranmer, Gregory A.; Pool, Rebecca N.
- Abstract
This research investigates whether stereotypes activated by common media portrayals of Black athletes that emphasize physicality influence social judgments outside the sporting context. Results of a 2 (athlete race) X 2 (athlete frame) between-subjects experiment indicated that when an athlete was framed in terms of physical attributes, participants evaluated a suspect in a subsequent news story based on overlapping qualities related to criminality, regardless of athlete race. However, when an athlete was described in terms of their mental skills, physical qualities were more likely to be ascribed to a Black athlete and to impact evaluations of the crime suspect.
- Subjects
STEREOTYPES; SOCIAL influence; ATHLETES; SPORTS participation; SPORTS; CRIME suspects; COMMUNICATION in sports
- Publication
Communication Research Reports, 2023, Vol 40, Issue 2, p89
- ISSN
0882-4096
- Publication type
Article
- DOI
10.1080/08824096.2023.2206117