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- Title
The Influence of Fashion Involvement Level, Part I: Browsing and Buying Partners among Teen Consumers.
- Authors
Magie, Anna A.; Young, Deborah D.
- Abstract
The article discusses teens' shopping behaviors in the United States. Topics mentioned include the relationships between teen's fashion involvement and their browsing partners which is most of the time the mother or a friend, the retail industry's challenges of creating marketing plans to increase their teen clientele, and how teens can improve their consumer skills.
- Subjects
UNITED States; CONSUMER behavior; TEENAGE consumers; CLOTHING industry marketing; SHOPPING &; society; ATTITUDE (Psychology)
- Publication
TAFCS Research Journal, 2009, Vol 1, Issue 1, p7
- ISSN
1089-3385
- Publication type
Case Study