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- Title
Online coupons may give rise to fee splitting concerns.
- Abstract
The article focuses on the increasing popularity of daily deal coupon sites amongst dentists. Groupon and Living Social are some of the website companies that offer discounted gift certificates. Groupon reported that 15% of daily deals it offered were for health care services. It explains the process by which a daily deal works. A legal memorandum was issued by the American Dental Association (ADA) on the use of certain marketing techniques.
- Subjects
POPULARITY; COUPONS (Retail trade); DENTISTS; GROUPON Inc.; LIVING Social (Company); GIFT certificates; AMERICAN Dental Association; MARKETING strategy
- Publication
Oklahoma Dental Association Journal, 2012, Vol 103, Issue 3, p33
- ISSN
0164-9442
- Publication type
Article