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- Title
UNDERSTANDING THE PRIORITIES OF MARKETING EDUCATION STAKEHOLDERS: A CRITICAL EXAMINATION OF HOW WELL WE PRACTICE WHAT WE TEACH.
- Authors
Brooks, Bradley W.; Rudd, David V.; Tarabek, Michael A.
- Abstract
Like most decision makers, academic marketing department chairs and their deans have traditionally relied heavily on their own individual experiences in making decisions for their departments. The faculty in these same marketing departments, however, stress to their students the need to utilize research information from relevant constituent groups when making decisions. If faculty, department chairs, deans, and other marketing academic decision makers are to be consistent with what faculty stress to students, the body of empirical research data examining their own constituency groups needs to be evaluated. This research provides a brief description of the empirical studies of various academic marketing constituency groups and makes recommendations for improving the usefulness of such on-going research.
- Subjects
DECISION making; ACADEMIC departments; DEANS (Education); COLLEGE administrators; BUSINESS education; MARKETING education
- Publication
Journal for Advancement of Marketing Education, 2008, Vol 12, p10
- ISSN
2326-3296
- Publication type
Article