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- Title
Vers un modèle intégré de perception de la livraison par les consommateurs: une rencontre entre le marketing et la logistique.
- Authors
Paraschiv, Corina; Bouzaglo, Sarah Benmoyal; Boissinot, Aline
- Abstract
Traditionally considered as a logistics aspect, the delivery becomes nowadays an important strategic lever allowing firms to differentiate from their competitors. This article aims to deepen the theoretical reflection in Management Sciences about the perception of delivery by consumers by reviewing the different but complementary approaches in marketing and logistics on this topic. Our analytical approach leads to an integrated model of consumer perception of delivery. This development allows to identify promising lines of future research around the main elements of our model.
- Subjects
SENSORY perception; LOGISTICS; CONSUMERS
- Publication
Recherches en Sciences de Gestion, 2020, Issue 139, p109
- ISSN
2259-6372
- Publication type
Article
- DOI
10.3917/resg.139.0109