We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Editorial: Aligning Multiple Stakeholder Value Propositions: the challange of new companies committed to scaling early and rapidly.
- Authors
Bailetti, Tony; Keen, Christian; Tanev, Stoyan
- Abstract
Thus, new scaling companies need to adopt an explicit multiple stakeholder perspective on VP development and explore how AI resources and digital capabilities can help them enhance the scaling potential of their VPs. The Value Proposition (VP) development practices of a company are an expression of the most fundamental organizing principles of its business (Webster, 2002).
- Subjects
VALUE proposition; NEW business enterprises; BUSINESS planning; INDUSTRIAL management; MARKETING management; DIGITAL technology
- Publication
Technology Innovation Management Review, 2021, Vol 11, Issue 4, p3
- ISSN
1927-0321
- Publication type
Article
- DOI
10.22215/timreview/1431