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- Title
HEALTHCOM: a communication methodology for health in the Third World.
- Authors
Clift, Elayne
- Abstract
The article presents information on the Communication for Child Survival or HEALTHCOM, a world-wide research and development project grounded in the theory of health communication. HEALTHCOM methodology relies on a multidisciplinary approach to behavior change. Messages are based on detailed investigation drawn from behavioral psychology and anthropological insights provide cognitive context allowing it for continual adaptation of the process to current realities. The principles of social marketing provide it a framework for action and behavior analysis focuses on current practices.
- Subjects
MEDICAL communication; SOCIAL marketing; BEHAVIORAL assessment; METHODOLOGY; ANTHROPOLOGICAL research; BEHAVIORAL medicine
- Publication
Health Education Research, 1990, Vol 5, Issue 1, p99
- ISSN
0268-1153
- Publication type
Article
- DOI
10.1093/her/5.1.99