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- Title
Consumer Ethics in the European Union: A Comparison of Northern and Southern Views.
- Authors
Polonsky, Michael Jay; Quelhas, Brito, Pedro; Pinto, Jorge; Higgs-Kleyn, Nicola
- Abstract
There is a growing interest in understanding consumer ethical actions in relation to their dealings with firms. This paper examines whether there are differences between Northern and Southern European Union (EU) consumers' perceptions of ethical consumer behaviour using Muncy and Vitell's (1992) Consumer Ethics Scale (CES). The study samples 962 university students across four Northern EU countries (Germany, Denmark, Scotland, The Netherlands) and four Southern EU countries (Portugal, Spain, Italy, Greece). Some differences are identified between the two samples, which might question the ability of organisations to consider the EU as one homogeneous market.
- Subjects
CONSUMER behavior -- Social aspects; DEMOGRAPHY -- Social aspects; CULTURAL values; ETHICS; CONSUMER attitude research; EUROPEAN Union -- Relations; ECONOMIC consumption &; ethics; CROSS-cultural differences; GLOBALIZATION &; ethics; DUAL economy
- Publication
Journal of Business Ethics, 2001, Vol 31, Issue 2, p117
- ISSN
0167-4544
- Publication type
Article
- DOI
10.1023/A:1010780526643