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- Title
The Public's Attitudes toward Advertising by Dentists.
- Authors
Ronald Moser, H.; Freeman, Jr., Gordon L.
- Abstract
Advertising by dentists is a relatively recent phenomenon. Historically, most professions prohibited licensed members from engaging in speech activities that proposed a commercial transaction-advertising. However, the history of a dentist's legal right to advertise is not the main focus of this article. A brief review of the past, present, and possible future of such rights might assist readers in understanding the revolutionary constitutional and commercial speech changes that have occurred over the past three decades. A dentist's legal right to advertise has developed as part of the evolutionary interpretation of the First Amendment of the U.S. Constitution. The purposes of this study were to determine (a) the publics' attitudes toward advertising by dentists and (b) whether age, occupation, family household income, and education of the public accounted for any significant difference in attitude toward dentists who advertise. The intent was to discover information that would be useful to dentists in planning marketing strategies and improving the quality of their advertising. The study seems to confirm the belief of many marketing professionals that advertising and marketing clearly have a place in the future of health care services.
- Subjects
DENTIST advertising; ATTITUDES toward technology; PUBLIC opinion
- Publication
Business Journal for Entrepreneurs, 2015, Vol 2015, Issue 1, p37
- ISSN
1548-1859
- Publication type
Article