Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleComments on "Counterfactual Inference for Consumer Choice Across Many Product Categories".AuthorsChintagunta, Pradeep K.SubjectsCONSUMER preferences; CONSUMER behavior; COUNTERFACTUALS (Logic); LOGITS; BRAND choicePublicationQuantitative Marketing & Economics, 2021, Vol 19, Issue 3/4, p411ISSN1570-7156Publication typeArticleDOI10.1007/s11129-021-09243-0