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- Title
HEALTH CARE MARKETING ABSTRACTS.
- Authors
Paul, Terry; Lewis, Cathy E.; Zwick, Sandra
- Abstract
The article presents abstracts of articles on health care marketing topics which include "A Progress Report on Hospital Marketing," by Steven R. Steiber and Joseph A. Boscarino, "Marketing Planning for Group Practices," by William J. Winston, "Positioning Doctors for Convenience Medicine," by Michael Haley, "Consumer Research and Strategic Planning for Hospitals: A Second Opinion," by Andreas Muller, and "Effective Marketing for Professional Services," Paul N. Bloom.
- Subjects
HEALTH care industry; MARKETING planning; HOSPITAL advertising; GROUP medical practice; HOSPITAL administration
- Publication
Journal of Health Care Marketing, 1985, Vol 5, Issue 1, p63
- ISSN
0737-3252
- Publication type
Abstract