Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleMarketing Theory.AuthorsHollander, Stanley C.; Arndt, Johan; Angelmar, ReinhardAbstractThe article presents two reviews of the book "Marketing Theory: The Philosophy of Marketing Science," by Shelby D. Hunt.SubjectsMARKETING Theory: The Philosophy of Marketing Science (Book); HUNT, Shelby D.; MARKETING education; NONFICTIONPublicationJournal of Marketing, 1983, Vol 47, Issue 4, p145ISSN0022-2429Publication typeBook Review