Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleTHE SKILLS OF SELLING.AuthorsPeterson, Robert A.; Pease, Robert W.AbstractThe article presents a review of the book "The Skills of Selling," by Roger W. Seng.SubjectsSKILLS of Selling, The (Book); SENG, Roger W.; BUSINESS literature; NONFICTIONPublicationJournal of Marketing, 1978, Vol 42, Issue 3, p135ISSN0022-2429Publication typeBook ReviewDOI10.2307/1250552