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- Title
10. International Marketing.
- Authors
Penn, Jr., William S.; Fox, Harold W.; Hindersman, Charles H.; Gross, Walter; Worcester, Robert M.; Arnay, Oscar P.; Peters, William S.; Meissner, Frank; Babione, F. A.
- Abstract
The article presents abstracts of articles related to international marketing appearing in various periodicals. Articles abstracted include "An American Importer Views International Marketing," by Byron Tosi, appearing in the summer 1965 issue of "Business Topics," "Trade Abroad," appearing in the November 1965 issue of "Journal of American Society of Association Executives," and "How Singapore Break Affects U.S. Trade," appearing in the September 6, 1965 issue of "International Commerce."
- Subjects
MARKETING; EXPORT marketing; INTERNATIONAL trade; MARKETING research
- Publication
Journal of Marketing, 1966, Vol 30, Issue 2, p80
- ISSN
0022-2429
- Publication type
Abstract