Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleLEADERS IN MARKETING: Wroe Alderson.AuthorsWright, John S.; Smith, Wendell R.AbstractThe article presents an obituary for marketing scientist Wroe Alderson.SubjectsALDERSON, WroePublicationJournal of Marketing, 1966, Vol 30, Issue 1, p64ISSN0022-2429Publication typeObituaryDOI10.1177/002224296603000115