We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
TENANT-SELECTION POLICIES OF REGIONAL SHOPPING CENTERS.
- Authors
Sweet, Morris L.
- Abstract
In the development of the regional shopping center, a policy of tenant selection is evolving that favors the traditional retailer, the department store, and the national chain. By giving these outlets more favorable rental terms and a veto power over prospective tenants, many successful low-margin mass retailers are put into a marginal category. Is this policy in the best interests of the regional shopping center's future? Is it likely to lead to the lowering of distribution costs? The answers are analyzed in this article.
- Subjects
SHOPPING centers; LANDLORD-tenant relations; RETAIL industry costs; LEASE &; rental services; DEPARTMENT stores; DISTRIBUTION costs; UNFAIR competition; RETAIL stores; STRATEGIC planning &; economics; INDUSTRIAL costs; COMMUNICATION in regional planning; INDUSTRIAL policy; ECONOMICS; PREVENTION; MANAGEMENT
- Publication
Journal of Marketing, 1959, Vol 23, Issue 4, p399
- ISSN
0022-2429
- Publication type
Article
- DOI
10.2307/1247408