Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleColor at the point of sale: Psychological and communicative implications.AuthorsMartínez‐Sánchez, María Eugenia; Nicolas‐Sans, Ruben; Villoro Armengol, Jordi; Bustos Díaz, JavierPublicationJournal of Consumer Behaviour, 2023, Vol 22, Issue 4, p1000ISSN1472-0817Publication typeArticleDOI10.1002/cb.2140