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- Title
Area Sampling of Quota Control?&ndas;Three Sampling Experiments.
- Authors
Hochstim, Joseph R.; Smith, Dilman M. K.
- Abstract
The article presents three experiments, conducted by the Opinion Research Corp. in 1945 and 1946 in U.S. to study about the efficiency and accuracy of different methods of survey sampling. The principal object of each survey sample has been to provide the user of the data with the most information at the lowest cost. Efficiency is defined as the quotient of information over cost. Problems investigated in these experiments were differences in composition between a quota-control sample, effect of restricting the freedom of interviewers in selecting households within the block and results when selection of respondents within households is controlled and require call backs when respondents are not at home. Conclusions from three experiments have been that block samples tend to result in a more representative cross section than quota samples, mechanical and automatic selection of dwelling units makes the cross section more representative and less subject to bias and under certain conditions a carefully selected sample will produce about as good a cross section as will an area sample.
- Subjects
SOCIOLOGICAL research; STATISTICAL sampling; SOCIAL science methodology; HOUSEHOLD surveys; INTERVIEWING; BIG Village Insights Inc.
- Publication
Public Opinion Quarterly, 1948, Vol 12, Issue 1, p73
- ISSN
0033-362X
- Publication type
Article
- DOI
10.1086/265922