Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleOptimal Producer Investment in Generic Advertising: The Case of Fluid Milk in Ontario and Quebec.AuthorsGoddard, E. W.; McCutcheon, M. L.PublicationCanadian Journal of Agricultural Economics, 1993, Vol 41, Issue 3, p329ISSN0008-3976Publication typeArticleDOI10.1111/j.1744-7976.1993.tb03752.x