Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleMultidimensional Scaling.AuthorsGreen, Paul E.; Jing ZhaoAbstractFocuses on the use of multidimensional scaling (MDS) for measuring perceptions of respondents to stimuli. Objective of MDS; Similarities between pairs of stimuli; Description of te goodness-of-fit measure called stress value.SubjectsMULTIDIMENSIONAL scaling; SENSORY perceptionPublicationBusiness Forum, 1999, Vol 24, Issue 3/4, p29ISSN0733-2408Publication typeArticle