Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleImpacto de los Elementos Visuales de Arquetipos de Marca mediante el Análisis de Eye Tracking en Publicidad.AuthorsVasco Vasco, Jorge Antonio; Lopez Aguirre, Jose Fernando; Pomaquero Yuquilema, Juan Carlos; López Salazar, José LuisPublicationRISTI: Iberian Journal on Information Systems & Technologies / Revista Ibérica de Sistemas e Tecnologias de Informação, 2024, Issue E70, p116ISSN1646-9895Publication typeArticle