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- Title
PAZARLAMA BİLGİ SİSTEMİ İLE MUHASEBE BİLGİ SİSTEMİ ARASINDAKİ İLİŞKİNİN STRATEJİK PAZARLAMA MUHASEBESİ AÇISINDAN İNCELENMESİ: X OTEL İŞLETMESİNDE UYGULAMA.
- Authors
GÜNDOĞMUŞ, M. Erdemir; KÖROĞLU, Çağrı
- Abstract
In the tourism sector that is one of the challenging sectors in Turkey, it is important to have the understanding of accounting and marketing in terms of increasing thea ctivity, it is also important to get the concept of strategical marketing accounting. The aim of this study is to introduce the most reasonable price policy for the following period-by appliying the strategical marketing accounting in a hotel with four stars in Marmaris. In the study, firstly the concepts of accounting and marketing information systems are considered as a research area for internal and external literature. In the applying part, it is determined the most reasonable price that should be practised for a business to reach the amount of profit in 2015 and for the next period by doing various cost analysis in a hotel business.
- Publication
Accounting & Auditing Perspective Magazine / Muhasebe ve Denetime Bakış, 2017, Vol 16, Issue 50, p1
- ISSN
1307-6639
- Publication type
Article