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- Title
Marketing strategy: the right place and the big problem.
- Authors
BĂCANU, Bogdan
- Abstract
The study explores the use of the marketing strategy concept, guided by the idea of the original definition of strategy. This definition limits the number of organizational levels where the concept might apply. This restriction affects the application area of the label "strategic" in the marketing function. The study is based on logical reasoning associated with the original content of strategy and with the state of facts in the real world of business. The reasoning used in the study is similar to the reduction at absurdum approach, used in mathematics.
- Subjects
MARKETING strategy; MARKETING agreements; BUSINESS to consumer transactions; MARKETING consultants; WARNING labels; STRATEGIC business units; MARKETING cooperatives; CUSTOMER relations
- Publication
Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, Vol 8, Issue 2, p11
- ISSN
2065-2194
- Publication type
Article