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- Title
Platform Quality and Intention to E-Commerce Cross-Border Buying: Evidence from Malaysian Public Universities' Students.
- Authors
Saad, Zuliawati Mohamed; Mokhtar, Amirah Syazwani; Nor Azam, Nur Syahmi Husna
- Abstract
Purpose: This research is conducted to evaluate the relationship between platform quality (system quality, information quality and service quality) and intention to cross-buy on crossborder e-commerce among Malaysian public university students. Design/methodology/approach: Data has been collected from students from public universities in Malaysia by utilising online questionnaire. It involves 267 public university students in Malaysia and partial least square structural equation model (PLS-SEM) technique was used in analysing the data. Findings: The findings showed that Platform Quality, which includes System Quality, Information Quality and Service Quality all have positive and significant relationships with Intention to Cross-Buy. This signifies that System Quality plays important roles in deciding the intention to Cross-Buy. Research limitations/implications: This study will contribute to the body of research related to platform quality and intention to cross-buy on cross-border e-commerce, particularly in the setting of Malaysia. Practical implications: This study could be used by any cross-border e-commerce companies as a reference to improve the quality of their platforms, while among cross-border e-commerce users, they could differentiate which platforms are popular and the reasons beyond the decision. Originality/value: This study is pivotal for future studies in a way that now, the trend among Malaysian students as the findings suggest. It will provide a huge knowledge impact on the affiliation of variables towards the sample group.
- Subjects
MALAYSIA; CROSS-border e-commerce; PUBLIC universities &; colleges; COLLEGE students; STRUCTURAL equation modeling; MALAYSIAN students
- Publication
Global Business & Management Research, 2021, Vol 13, p139
- ISSN
1947-5667
- Publication type
Article