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- Title
Comunicarea de produs alimentar Strategii de comunicare pe lanţul alimentar.
- Authors
Nicodim, Liliana; Condrea, Elena; Stanciu, Anca Cristina; Bucur, Crina Raluca
- Abstract
In the case of the alimentary goods, the product communication is axed on dimensions linked to the quality and price. When we talk about the quality of the alimentary products we do not refer only to being in conformity with the requirements, but we take in view the nutritional aspect and innocuousness of the product, the psychological and socio-cultural side of the consumption, in the respective case. The communication strategy is determined by the necessities, respectively the socio-cultural alimentation models. The product communication is a subordinate in the production type, as well as in the management type practiced by the organization. Indifferently of the communication type, of the way through which this act is realized, in the product communication there must be accounted for the ethic dimension of the communication; the message must communicate the whole truth, must not hide aspects connected to the product by omitting or, moreover, through the attributing of characteristics/features which are not in conformity with reality.
- Subjects
COMMUNICATION strategies; PRODUCT quality; NUTRITIONAL assessment; FOOD chains; FOOD production; ALIMENTARY paste products; CONSUMPTION (Economics)
- Publication
Quality - Access to Success, 2009, Vol 10, Issue 5, p45
- ISSN
1582-2559
- Publication type
Article