Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleWhat is marketing? A starter activity and case study.AuthorsKhonat, AdilAbstractThe article describes a starter activity as well as a case study to use to focus in on a broader marketing mix.SubjectsCASE studies; MARKETING mixPublicationTeaching Business & Economics, 2012, Vol 16, Issue 2, p22ISSN1367-3289Publication typeArticle