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- Title
Retraction statement: Beauty as a tool: The effect of model attractiveness, product relevance, and elaboration likelihood on advertising effectiveness.
- Abstract
The following article from Psychology & Marketing, "Beauty as a tool: The effect of model attractiveness, product relevance, and elaboration likelihood on advertising effectiveness" by Trampe, D., Stapel, D. A., Siero, F. W., & Mulder, H. published online on 4 Nov. 2010 in Wiley Online Library (wileyonlinelibrary.com), has been retracted by agreement between the authors, the journal Editor‐in‐Chief, Ronald Jay Cohen, and Wiley Periodicals, Inc. following the results of an investigation into the work of Diederik A. Stapel (https://www.commissielevelt.nl/). The Levelt Committee has determined that this article contained data that was fabricated as supplied by Diederik A. Stapel. His co‐authors were unaware of his actions, and not in any way involved.
- Subjects
RETRACTION letters
- Publication
Psychology & Marketing, 2012, Vol 29, Issue 10, p805
- ISSN
0742-6046
- Publication type
Correction notice
- DOI
10.1002/mar.20565