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- Title
Logistic Performance in Supply Chain Management.
- Authors
Guliman, Bianca; Ionescu, Sorin
- Abstract
This paper presents a theoretical conceptual model for creating performance through logistics performance, customer satisfaction and financial performance for a whole supply chain. The problem for both practitioners and researchers is that supply chain performance is difficult to measure. This study incorporates an established measure of logistics performance as a surrogate for supply chain performance. Logistics is clearly a supply chain function in that it links manufacturers and cus - tomers although those customers may not be the ultimate customers in the supply chain. Furthermore, in the context of logistics performance, customer satisfaction is a key construct, as it provides marketers and business owners with a metric that they can use to manage and improve their businesses. The scope of this work is to evidence that a supply chain focus will enhance logistics performance, which will ultimately result in improved organizational performance.
- Subjects
SUPPLY chain management; CUSTOMER satisfaction; SUPPLY chains; ORGANIZATIONAL performance; CONCEPTUAL models
- Publication
FAIMA Business & Management Journal, 2019, Vol 7, Issue 4, p33
- ISSN
2344-4088
- Publication type
Article